Choose a direction
Three ways to
say day one.
Same brand, same facts, three different feels. Open each one, scroll it on your phone, pick the one that feels like the studio.
Concept 1
open ↗
The First
Concept 2
open ↗
Paper
Concept 3
open ↗
Day 1 /
01 — the doorway
The First
Move
Cinematic · dark · a gauge that drops
The hardest move is walking through the door. Dark and cinematic, with a kilogram gauge that drops as you scroll.
Dark groundKG gaugeMorph journeyMost cinematic
Open concept 1
02 — on paper
Paper
craft
Light · cut-paper · handmade
Everything is on paper at the studio, so the site is cut paper too. Light, warm, handmade. The one light option.
Light groundStop-motionPaper health cardWarmest
Open concept 2
03 — the hundred
Day 1 /
Day 100
Counter · calendar · night to day
Everyone has a Day 1 they keep postponing. Scrolling counts the hundred days, and the page turns from night to day.
Ink → boneOdometer100-cell gridMost on-message
Open concept 3
Plus: the enquiry form
Standalone, phone-first, collects the details that go on a member's health card. Works with every concept.